Ecologic Vodka

Problem Statement

Modern consumption patterns—especially at student parties—contribute significantly to climate change. Vodka has a CO₂ footprint 5x higher than beer or wine. Students aren’t likely to change habits without nudges. The goal is to reduce the carbon footprint of student parties by influencing alcohol consumption behavior.   

Contributors

Martin Juliette | Labau Alexandre | Grezes Mathieu | Pietrera Maxime | Chailloux Melchior

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About Ecologic Vodka

Solution

  A rigged game of chance: Students spin/play a game that decides their drink. The game is intentionally biased against high-carbon-footprint drinks (like vodka). Increases awareness while giving a sense of fun and fate-driven decision-making. Nudges people toward eco-friendlier drink choices without enforcement. 

Additional Info

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