CrushIT is an interactive, gamified product designed to: Crush metal beverage cans at source during events. Make waste disposal engaging by gamifying the experience. Incentivize recycling behavior with rewards and fun. Reduce manual and machine labor in waste segregation. Cut transport and environmental costs by reducing the volume of uncrushed waste. The solution not only aids waste management but also sensitizes event-goers, encouraging them to reflect on their ecological footprint and become more environmentally responsible.